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Digital Marketing Officer Job ref: JO0000000485

  • Doncaster
  • Permanent
  • Up to 23000

DIGITAL MARKETING OFFICER

JS Recruitment are working in partnership with a market-leading service provider who are based on the outskirts of Doncaster. They now require a Digital Marketing Officer to plan, develop and implement all aspects of the company’s digital marketing strategy to raise brand awareness, generate increased income, and build stronger relationships with their audiences.

The company offer an excellent benefits package including an attractive pension scheme and generous holiday entitlement.

JOB DESCRIPTION

?Websites: Managing our CMSs; optimising SEO; ensuring content is up to date; improving online traffic to the company websites; tracking conversion rates; reducing bounce rates; creating and managing link-building strategies; and making improvements to the websites.
?Usability and User-Experience: Working alongside the marketing, design and IT teams to ensure all websites are performing well, easy to navigate, responsive and optimise the customer journey. Drive the appropriate use of UX strategies, such as split testing.
?Online Data collection and analysis: Working alongside the development teams to ensure that appropriate user data is collected and analysed in a constructive manner, so as to inform design, UX, and product/promotion decisions
?Content: Working with the Communications Manager to write engaging content for a variety of audiences that is consistent with brand guidelines.
?Email marketing: Working with the Communications Manager to prepare online newsletters and promotional emails and organize their distribution through various channels including MailChimp.
?Social Media: Planning and coordinating a schedule of activity from our information, product and service offer, across all our active social platforms including Facebook, Twitter and LinkedIn to expand our social media audience base.
?Advertising: Coordinating PPC advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition, you will maintain our presence on third party sites, keeping all content/messaging current.
?Reporting: Monitor, report and analyse results to improve performance, using tools such as Google Analytics, Google Adwords, Google Search Console, MozPro and others, so that amendments and improvements can be made where appropriate.
?Other:
?Support the Marketing team as required, covering any periods of absence
?Responsible for delivering highest levels of Customer Service
?Ensure all written communications, including constructive customer comments post-event, are responded to within 1-working day and the phone is always picked up within 3 rings
?To ensure that the Company Quality and Procedures Manuals are being adhered to at all times
?At all times to adhere to regulatory requirements
?Any other activities, as required

PERSON SPECIFICATION

?You’ll be creative, hands-on, organised, motivated and possess the confidence to take ideas forward
?Proven experience as a Digital Marketing Officer or similar role
?Enhanced knowledge and awareness of Data Protection regulations and processes
?Excellent understanding of digital marketing concepts and best practices
?Experience of working with content management systems (CMSs) – Knowledge of Umbraco CMS platform desirable
?Experience in SEO, PPC, email marketing and social media
?Excellent written and content creation skills
?Enjoys working as part of a team to create exciting campaigns
?Able to manage multiple campaigns/projects
?Strong communication skills
?Strong analysis skills
?Excellent interpersonal manner
?Demonstrate ability to work from own initiative and as part of a wider team
?Demonstrate word processing, spreadsheet and email skills

JS Recruitment UK Ltd acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. As soon as a decision has been reached, we will contact shortlisted applicants. If you are shortlisted, JS Recruitment UK Ltd will collect your personal data (which may include sensitive personal data). JS Recruitment UK Ltd will process your personal data for the purposes of providing you with work-finding services and/or information relating to roles relevant to you. We will only use your personal data in accordance with the terms included in the privacy notice which can be viewed on our website: https://jsrecruitmentuk.com/privacy-notice/

Unfortunately, due to the high volume of applications we receive we are unable to notify unsuccessful applicants.

Keywords: Digital Marketing, SEO, PPC, Social Media, Marketing

Salary up to £23000.00 per Year


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