A positive culture and strong employer brand can play a vital role in attracting, engaging and securing the best talent.
Despite the challenges posed by Covid 19, many candidates still want to get a feel for your culture and employer brand which is more difficult if they can’t visit the premises.
So how can interviewers best represent your company culture and brand in a virtual job interview?
BEFORE THE INTERVIEW
- Give candidates some foresight by sending your employee handbook in a digital format via email
- Share videos with interviewees – show the office space and their colleagues at work, if possible
- Direct candidates to the company’s website and social media channels
DURING THE INTERVIEW
- If you’re working from home, dress for the office – model the dress code
- Include a group video meeting as part of the process – introduce interviewees to other members of the team
- Put the company brand on display – have a branded mug on your desk or a roller banner in the background
AFTER THE INTERVIEW
- Send an email to thank the candidate for attending and confirming next steps in the process
- Once the interview process is complete, call the candidate to provide feedback and an outcome
- If you offer the candidate, consider using remote onboarding